As a form of pop culture, hip hop has the potential to empower, educate, and unite people of all races.
ZeroDivide sees pop culture as a mechanism to unlock communications, knowledge, and access to services that promote social justice.
The Hip hop Initiative was created to bring the hip hop social justice movement to a higher level of influence and expand its reach.
The Initiative provides a new model of collaboration among the hip hop community, nonprofit sector, music industry, media activists, and academics.
By applying technological advances and providing knowledge and expertise on policy reform and advocacy, the hip-hop community can be an important participant and leader in mainstream social justice activism.

