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ZeroDivide Webinars
July 7, 2011
Webinar on Landing Local Customers: Small Business Marketing on a Shoe String
For small, community-based service businesses it is often hard to know what business development approaches are best.
Which activities and programs produce the best bang for your buck - word of mouth, direct advertising, e-mail and online marketing, participation in community events, or street-based “guerilla marketing?”
This webinar will focus on best practices in the industry and offer practical advice on choosing the right and most cost effective strategy for your venture.
Joining the conversation are three experts with extensive experience in business development. They will discuss the latest and most cost effective strategies for winning over small business and nonprofit customers.
Audio Recording and Presentation
Links to tools recommended by panelists:
http://www.smalltownmarketing.com/101page.html
Presenters:
Bev Wilmore Development Account Manager, CBS Local Media
Beverly Wilmore has over 20 years of media, sales, and leadership management experience in the cable, TV, and radio industries. Previously she worked as a Senior Manager at Comcast Business Service in California, where she provided TV, Internet, and voice products to nonprofit organizations. Beverly is an author and leadership development coach, and the former President of Women In Cable Telecommunications – a nonprofit dedicated to developing women leaders in the cable industry.
Debbie Lamb Principal, Lamb Consulting
Debbie Lamb is an award-winning marketing professional with 20 years of TV, radio, and online marketing experience. Debbie has expertise in small business marketing, B2B marketing, promotions, public relations, and interactive advertising. As Director of Marketing and Ad Sales for Comcast’s Northwest region, Debbie helped launch the Comcast Spotlight brand in 2003 – which offers local advertising to small businesses.
Ed Gallagher Managing Director, Gallagher Direct
Ed Gallagher has over 12 years direct marketing experience including online and database marketing. Ed worked as Manager of Loyalty Marketing at Working Assets, a socially responsible telecommunications firm based in San Francisco. He has worked in a marketing capacity with companies like SphereMedia, Providian Financial, McCann- Erikson, and JH Partners. Ed was a founding member of the Board of Directors at the Stride Center, a community-based IT training program.
July 14 & 21, 2011
Mobilizing Communities in a Connected Age
Discover how philanthropic and nonprofit organizations are collaborating to use new technology tools to expand outreach, foster constituent loyalty, drive revenue, increase operational efficiencies, and spur innovation.
Download the Executive Summary.
Discover how philanthropic and nonprofit organizations are collaborating to use new technology tools to expand outreach, foster constituent loyalty, drive revenue, increase operational efficiencies, and spur innovation.
Tweet about it: Tag related tweets as #fundertech, #nptech #zerodivideorg.
Audio Recording and Presentation
Click on this link to learn more and view videos from Mitchell Kapor Foundation and ZeroDivide
The Mitchell Kapor Foundation and ZeroDivide, will share learnings from the new report “Mobilizing Communities in a Connected Age,” and we’ll be joined by staff from Color of Change and Netroots Nation.
Twitter users, please tweet about the report and this call using the following hashtags: #nptech #fundertech #zerodivideorg.
Bio on presenter:
Jeff Perlstein
Jeff Perlstein is ZeroDivide's Director of Strategic Engagement. He is responsible for field-building activities that strengthen technology’s role in the nonprofit and philanthropic sectors. He is also responsible for strategic communications, as well as policy development and implementation.
April 6, 2011
Amplifying Social Impact in a Connected Age
Join ZeroDivide to discuss our report on how foundations are supporting nonprofits with technology-related grantmaking, “Amplifying Social Impact in a Connected Age.”
Download the Executive Summary. Download the full report.
ZeroDivide set out to identify the key barriers to increased philanthropic investment in nonprofits' use of technology, recognizing there is tremendous interest and need by organizations based in underserved communities. This one-hour call is open to all who want to learn more about the findings and recommendations.
Twitter users, please tweet about the report and this call using the following hashtags: #nptech #fundertech #zerodivideorg.
Bio on presenter:
Jeff Perlstein
Jeff Perlstein is ZeroDivide's Director of Strategic Engagement. He is responsible for field-building activities that strengthen technology’s role in the nonprofit and philanthropic sectors. He is also responsible for strategic communications, as well as policy development and implementation.
Audio Recording and Visual Presentation of Webinar
Links to Articles/Blogs:
Tears for Tech - Stanford Social Innovation Review (SSIR)
Funders Lagging in Nonprofit Technology Adoption - Tactical Philanthropy Blog
February 28, 2011
Crowdfunding: Fundraising on the Edge
Crowdfunding leverages the power of the online crowd to raise money for charities and start-up businesses. The webinar provides an overview of the latest fundraising trend called "crowdfunding."
Join three leading crowdfunding experts and innovators as they discuss crowdfunding models and how nonprofits and social enterprises can raise money and gain greater exposure through these web-based platforms.
Bio on presenters:
Colin Mutchler
Colin Mutchler is the Co-Founder of LoudSauce, a crowdfunded media buying platform to assist social sector organizations and campaigns. Colin has ten years of experience at the convergence of digital media and social innovation, including account management and marketing strategies for diverse clients ranging from global Fortune 500 companies like Nokia to innovative social ventures.
Josh Tetrick
Josh Tetrick is the founder of 33Needs, a web application that connects entrepreneurs solving the world's biggest needs to micro-investments. Josh has led a United Nations business initiative in Kenya, worked for both former President Clinton and the president of Liberia, Ellen Johnson-Sirleaf, and taught street children as a Fulbright Scholar in Nigeria.
Tom Dawkins
Tom Dawkins is co-founder of StartSomeGood, a soon-to-be-launched crowdfunding platform which helps people to start social change initiatives by connecting them with financial and intellectual capital. Tom was previously the founder of Vibewire, a leading Australian youth media nonprofit. He has also worked at Ashoka, HopeLab and InTheMix.com.au, organized music and film festivals and been recognized with awards and Fellowships from the UN, International Youth Foundation and Future Summit.
Presentation SlidesAudio Recording and Visual Presentation of Webinar
November 1, 2010
Making Sense of Social Impact Measurement
Acronyms like IRIS, GIIRS, SROI, B Corp, Pulse, Social E-valuator - do you know what they mean?
They are all part of an emerging ecosystem of social impact measurement tools and practices .... But how they relate and what it all means for your organization's need to prove impact is murky.
This webinar will help you can understand what these new tools and resources are and how they can be used to your organization's advantage.
Nonprofit expert Paul Lamb interviews impact management guru Sara Olsen as she discusses what the alphabet soup spells for mission-driven organizations and funders.
Bio on presenters:
Sara Olsen
Sara Olsen is the Founding Partner at SVT Group, is a well known expert on social and environmental impact measurement. She has worked on the development of numerous impact management tools for public and private sector clients - products which are currently used to measure investments totaling well over $1 Billion. Sara is the co-author of Social Return on Investment: a Guide to SROI.
Paul Lamb
Paul Lamb is a consultant with ZeroDivide and the Principal of Man on A Mission Consulting. He specializes in "Management Consulting for Social Change." He is a former nonprofit executive and social entrepreneur with an expertise social enterprise and emerging technologies.
Audio Recording of Presentation
October 5, 2010
Making Your Pitch: Preparing to Woo and Wow Investors
ZeroDivide Community Enterprise attendees will be making short 5 minute pitches to each other and in front of an expert panel of judges during the October 25 & 26, 2010 360 Training in San Francisco.
This webinar was designed to offer an overview of the pitch format for the training, and to provide general advice from the experts on preparing for and making a successful pitch to funders and other stakeholders.
Participants will leave the session armed with both a prep toolkit and insights on how to make the most of what you've learned for the "live pitch."??
The Panel of Pitch Experts (Discussants) includes:
Peter Crosby, Managing Partner, All Together Now
Peter is a global social entrepreneur with leadership experience in profit and nonprofit environments as Co-Founder/Chairman of GirlGeeks.com/org, interim CEO of SeniorNet.org, Chief Operating Officer of Rockefeller Family's TechRocks.org, and Chief Technology Officer at the International Rescue Committee.
Jim Hornthal, Venture Partner, Technology, CMEA Capital
Jim is a successful entrepreneur who was involved in the launch of the online travel site Travelocity. He is also a Lester Center Fellow for Entrepreneurship and Innovation at the Haas School of Business at UC Berkeley and a trustee of the One Voice Movement.
Avary Kent, Corporate Advisory Analyst, HIP Investors
Avary manages the private venture evaluations for HIP clients. Avary founded a profitable enterprise, taught animal care at an inner city education non-profit, and managed endangered species ecology for the National Parks System. Her expertise includes social media, social marketing, business analysis, and client development.
Lissa Soep, Research Director and Senior Producer, Youth Media International (YMI)
Lissa writes about youth media, digital culture, and literacy, and authored a 2010 book "Drop that Knowledge: Youth Radio Stories". Her stories have been recognized with honors including the George Foster Peabody Award, two Edward R. Murrow Awards, a Robert F. Kennedy Award, and an Investigative Reporters and Editors Award.
Audio Recording of Presentation
July 8, 2010
Funding Your Social Enterprise - Approaches & Outcomes
Third in a series, this webinar focused on Funding Your Social Enterprise: Approaches & Resources for Nonprofits
If you were wondering how and where to get additional funding for your venture, the panel of fundraising experts and practitioners discussed:
1. Types of funding available to nonprofit social enterprises
2. What foundations support social enterprise and what they look for
3. Innovative approaches to fundraising
Audio Recording of Presentation
Link to Social Enterprise Funders and Resource List
Bio on presenters:
David Greco
David is Vice President for the Western Region for Nonprofit Finance Fund (NFF). NFF is a leading provider of financing, consulting, and advocacy services to nonprofits and funders nationwide.
Paul Fordham
Paul Fordham is the Development Director for Homeward Bound, a successful Marin County CA homeless serving nonprofit which runs numerous innovative social enterprises including chocolate production, a catering business, and cooking classes
Laura L. Efurd
Laura Efurd is Vice President and Chief Community Investment Officer for ZeroDivide. She is responsible for all of the foundation’s programmatic work including grants, initiatives and policy development and implementation.
March 29, 2010
Social Media Marketing - Approaches & Outcomes
The second in a series, this webinar focuses on Approach & Outcomes: A hands on discussion of various social media marketing approaches & tools, supported by real world examples of successful (and failed) marketing campaigns. The participants will walk away with a practical understanding of how to conduct, measure, and monetize their Web-based marketing.
Audio recording of presentation
Bio on presenters:
Colin Crook
Colin Crook brings ten years of industry experience leading integrated communications and community marketing campaigns to his current position as Supervisor of Social Media & Communications at Voce Communications. Voce is an award-winning marketing and communications consultancy.
At Voce, Colin works with some very cool companies on very cool projects such as Flock, who launched their social web browser at O’Reilly’s Web 2.0 Expo, and Blurb, Inc., a profitable and growing book publishing software start-up based in San Francisco, CA. In addition Colin has worked with Fujitsu, Webtrends, and Dolby.
Prior to Voce Colin worked with the original members of the Mozilla Foundation, helping develop and execute communications campaigns for both the Firefox web browser and SpreadFirefox.
Amy Ganderson
As the Online Marketing Manager for The Nature Conservancy, Amy Ganderson manages the Conservancy's ever-growing social media networks, including Facebook, Twitter and YouTube. In addition, she manages the nature.org web analytics strategy, as well as the natural and paid search programs.
Prior to joining The Nature Conservancy, Amy worked in e-commerce for Discovery Communications where she managed a multi-million dollar paid search budget and developed partnerships with Amazon and EBay. Amy received an MBA from The George Washington University and a B.S. from Cornell University.
Links to tools:
MBuzz (social media listening): http://meltwater.com/en/meltwater-buzz
CoTweet (Twitter scheduling): http://cotweet.com/
Bit.ly (url shortner & tracking): http://bit.ly/
Facebook Causes (nonprofits): http://apps.facebook.com/causes/
Additional links:
Social media policies from 80+ organizations: http://mashable.com/2009/09/20/social-media-policies/
Amy would love to get feedback on their Earth Day site: http://earthday.nature.org/
To contact her via Twitter (@nature_org or @amyganderson)
December 8, 2009
Social Media Marketing Strategies for Social Ventures
The session, presented by Cheryl Contee, held in December 2009, reviewed core principals and strategies for successful social media marketing campaigns, customer outreach, and follow through.
The session covered:
- Getting started with Social Media Marketing
- How best to manage ongoing Social Media efforts (time and resources)
- Cross Platform Marketing (online/offline, radio, TV, etc.)
- Tips & Tricks for Success
- Measuring Results & Benchmarking
Audio recording of presentation
Bio on presenter Cheryl Contee:
Cheryl Contee, Partner at Fission Strategy, specializes in helping non-profit organizations and foundations use social media for social good. She is also the co-founder of JackandJillPolitics.com writing as Jill Tubman on one of the top 10 black blogs online, She has over 13 years of award-winning interactive expertise and previously served as lead digital strategist for Fleishman-Hillard for the West Coast in San Francisco. Cheryl has appeared in the Washington Post, New York Times, San Francisco Magazine, BBC and CNN among other media appearances. She received her B.A. from Yale University and has an M.B.A. from Georgetown University.
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