The Problem: A name that no one can pronounce (Oh-nay-gun? Oo-nee-gin? On-ee-gan?), based upon a Russian poetry novel written almost 200 years ago, and performed in a medium (ballet) that some people still think of as arcane, inaccessible, and exclusionary to broad audiences. Oh goodie. Give me more of that, right?
The Solution: Twitter, Tumblr, and Unrequited Love.
Recently ZeroDivide was asked by one of our foundation partners to help them integrate Twitter into a convening to meet two main goals:
To introduce convening participants to the power of social media
To model the benefits of using Twitter to promote a shared learning experience and create additional engagement between the participants and the foundation
Over the past few weeks, the Occupy Wall Street movement – or #OWS if you’re following along on Twitter – has spread like wildfire. According to the ‘Occupy Wall Street’ page on Wikipedia, as of October 9 approximately 900 demonstrations have taken place in over 95 cities across 82 countries.
Twitter use by internet users ages 25-34 has doubled since late 2010 (from 9% to 19%) and usage by those ages 35-44 has also grown significantly (from 8% to 14%)
Google, SayNow and Twitter have built a speak-to-tweet for people in Egypt. People can call a few numbers and leave messages, which will be blasted out as tweets.
We hear it every time we go to a movie, watch a play, attend a concert, listen to a lecture, attend a conference. Just as the lights go down, an omnipotent voice from the soundsystem redminds us, "Please turn off all cell phones, pagers, and other noise making devices. And remember, the taking of any photographs or video is strictly prohibited at all times." And perhaps no where in San Francisco has this admonition been more strictly enforced than in the hallowed space of Marion Davies Symphony Hall, home of the world-renowned San Francisco Symphony.
In the rapidly evolving world of social media, nonprofits are scrambling to find meaningful metrics for their social network outreach.
We know social media has two core metrics - influence and engagement. If we want to know how we can engage our communities, we need to understand what to measure.
Charitable organizations say an unprecedented number of people have turned to social media, including Twitter and Facebook to give money for disaster relief efforts following the Haiti earthquake.
On Twitter and You Tube, the recovery efforts following the tragic earthquake in Haiti continue to be the main subject of interest. Online communication sites, such as Twitter, have played an especially large role as they quickly filled with Haiti-related information and ways to offer aid. Social media became central to the fundraising effort that raised millions of dollars.
In the 48 hours since a devastating earthquake ripped through Haiti, the American Red Cross has received over $35 million in donations - more than $5 million of which came through text messaging, setting a new record for the Red Cross for mobile technology-based giving.
Over the past few weeks, the Occupy Wall Street movement – or #OWS if you’re following along on Twitter – has spread like wildfire. According to the
