The Problem: A name that no one can pronounce (Oh-nay-gun? Oo-nee-gin? On-ee-gan?), based upon a Russian poetry novel written almost 200 years ago, and performed in a medium (ballet) that some people still think of as arcane, inaccessible, and exclusionary to broad audiences. Oh goodie. Give me more of that, right?
The Solution: Twitter, Tumblr, and Unrequited Love. Read more about I Love You...Even Though I Can't Pronounce Your Name...
