Two recent essays on on-line communities struck a chord with me.
"Matt Haughey":http://a.wholelottanothing.org/ over at "Fortuitous":http://www.fortuito.us writes "Some Community Tips for 2007":http://fortuito.us/2007/05/some_community_tips_for_2007. I particularly believe in number two:
bq. "Be human" is popular piece of advice I'm reading about and hearing at conferences this year and I'll write more about the subject later on, but it's important that members of your community know the leaders are humans themselves.