Macro or Micro? Blog or Tweet?

By margaret on 17 February 2010 - 2:01pm

As social networking sites gain in popularity, blogging is experiencing a decline among teens (ages 12-17) and young adults (ages 18-29) while the percentage of adults blogging increased moderately from 7% to 11%.

Social Media Benchmarks for Nonprofits

By margaret on 1 February 2010 - 5:31pm

In the rapidly evolving world of social media, nonprofits are scrambling to find meaningful metrics for their social network outreach.

We know social media has two core metrics - influence and engagement. If we want to know how we can engage our communities, we need to understand what to measure. 

Twitter, Facebook Play Big Role in Relief Efforts

Charitable organizations say an unprecedented number of people have turned to social media, including Twitter and Facebook to give money for disaster relief efforts following the Haiti earthquake.

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Social Media Continues to Play Critical Role in Relief Efforts

On Twitter and You Tube, the recovery efforts following the tragic earthquake in Haiti continue to be the main subject of interest. Online communication sites, such as Twitter, have played an especially large role as they quickly filled with Haiti-related information and ways to offer aid. Social media became central to the fundraising effort that raised millions of dollars.

Foursquare uses its location-based social network for fundraising

By Jessica Eting on 11 December 2009 - 4:57pm
Foursquare, a location based social netowrking tool, has partnered with TechiesGiveBack.com for a fundraising event this week in NYC sponsored by Pepsi.  To raise the money, all you have to do is go out and check in.

Social Media Marketing Strategies

By margaret on 10 December 2009 - 10:10am

ZeroDivide recently hosted a webinar on Social Media Marketing Strategies for Social Ventures.

The session featured Cheryl Contee, from Fission Strategy, who shared the core principals and strategies for successful social media marketing campaigns, customer outreach, and follow through.

Social Media

To say social media experienced an explosive growth recently would be an understatement. Social media now appears in every aspect of society and in every type of media consumed today.

Social Media in Plain English

A simple story that illustrates the forces shaping social media.

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Social Media Revolution

Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution?

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Latinas, Technology and e-Democracy

HOPE. ACT. VOTE, a program funded by the ZeroDivide, is a statewide campaign which aims to mobilize California’s 1.6 million Latina registered voters to become informed citizens, effective policy advocates, and active civic participants through an interactive online advocacy center.

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