*A Guest Post by Daniel Jae-Won Lee, ED of Levi Strauss Foundation*
Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events. As courageous citizens connected with each other to express dissent and organize public actions, social media tools spurred activism and social change in unprecedented ways.
But for legal and advocacy organizations that defend civil liberties in the United States, forays into the social marketplace come with a unique set of challenges – and, no doubt, risks...
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