Charitable organizations say an unprecedented number of people have turned to social media, including Twitter and Facebook to give money for disaster relief efforts following the Haiti earthquake.
As social networking sites gain in popularity, blogging is experiencing a decline among teens (ages 12-17) and young adults (ages 18-29) while the percentage of adults blogging increased moderately from 7% to 11%.
In the rapidly evolving world of social media, nonprofits are scrambling to find meaningful metrics for their social network outreach.
We know social media has two core metrics - influence and engagement. If we want to know how we can engage our communities, we need to understand what to measure.
Charitable organizations say an unprecedented number of people have turned to social media, including Twitter and Facebook to give money for disaster relief efforts following the Haiti earthquake.
On Twitter and You Tube, the recovery efforts following the tragic earthquake in Haiti continue to be the main subject of interest. Online communication sites, such as Twitter, have played an especially large role as they quickly filled with Haiti-related information and ways to offer aid. Social media became central to the fundraising effort that raised millions of dollars.
ZeroDivide recently hosted a webinar on Social Media Marketing Strategies for Social Ventures.
The session featured Cheryl Contee, from Fission Strategy, who shared the core principals and strategies for successful social media marketing campaigns, customer outreach, and follow through.
A simple story that illustrates the forces shaping social media.
Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution?
HOPE. ACT. VOTE, a program funded by the ZeroDivide, is a statewide campaign which aims to mobilize California’s 1.6 million Latina registered voters to become informed citizens, effective policy advocates, and active civic participants through an interactive online advocacy center.