Generation Y (Millenials) are history's first "always connected" generation. Gen Y connects through words, voices and images. Steeped in digital technology and social media, they treat their multi-tasking hand-held gadgets almost like a body part.
According to a report from PricewaterhouseCoopers and Retail Forward, entitled The New Consumer Behavior Paradigm: Permanent or Fleeting?, for the first time in the last three recessions, it will not be Baby Boomers at the heart of the economic recovery, as the recession has taken a bite of their savings and retirement accounts. This time it is the Gen Xers and Millennials who will be driving the recovery.
