Social Networking Use Up Among Older Generation

Social Networking Use Up Among Older Generation

Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.

“Young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older users,” explains Mary Madden, Senior Research Specialist and author of the report.

Social networking use among those age 50 and older has nearly doubled
from 22 percent to 42 percent over the past year, according to the
survey of 2,252 adults
conducted by Princeton Survey Research Associates. Young adults
continue to be the heaviest users of social media, with 86 percent of
those age 18 to 29 having a Facebook, LinkedIn, or MySpace account. But
almost half (47 percent) of adults age 50 to 64 now use social
networking sites, up from 25 percent in April 2009. While fewer senior
citizens have created an online profile, their numbers are also growing
fast. A quarter (26 percent) of Americans age 65 and older have
connected with their friends or colleagues online, up from 13 percent a
year ago.

To read the full report

Tags: 
Technology, social networking, Social Media, PEW, older adults