"Social Media in Plain English" is a metaphor-rich explanation of Social Media. The video tells a story of a town that changes as a result of everyone being able to make their own ice cream.

The video includes:

• Social Media's role in giving people the power to produce video, music, etc. on the web
• How social media compares to traditional media
• How fans play a role in deciding what should be findable and popular
• The benefits of social media to individuals and organizations

Created by Common Craft, a small company owned by Lee and Sachi LeFever in Seattle, Washington, USA.