California Latina Electorate
LATINA VOTER INTERNET AND NEW MEDIA USAGE:
Groundbreaking Poll Shows Internet & New Media Usage Vital for Engaging Latinas
According to a report released by HOPE (Hispanas Organized for Political Equality), Latina voters with access to the internet are more likely to be informed about new state laws and the legislative process in general than non-connected Latina voters.
The poll was conducted by Bendixen & Associates and highlights the importance of bridging the digital divide to engage the Latina voting bloc for civic participation. The poll, Public Opinion Study Of California Latina Electorate, is the first of its kind to gauge Latina voters’ awareness and comfort level using social media. Latina Voter Poll: Hispanas Organized for Political Equality (HOPE) commissioned Bendixen & Associates to conduct a poll of California Latina registered voters to measure their comfort with technology and social networking for political organizing purposes, and to measure the key issues that would best engage them beyond voting.
The findings of the poll will be shared with community, foundation, media and corporate leaders in hopes of informing the field at large about Latina utilization of new media tools.