10 Tips for Integrating Twitter Into Your Convening
Recently ZeroDivide was asked by one of our foundation partners to help them integrate Twitter into a convening to meet two main goals:
- To introduce convening participants to the power of social media
- To model the benefits of using Twitter to promote a shared learning experience and create additional engagement between the participants and the foundation
The majority of the audience was not currently using Twitter and had a varied familiarity with social media.
Considering the audience and the goals of the foundation, we compiled a list of tips in order to help them integrate Twitter and encourage participation from the attendees. We also provided support through a help desk, where we signed up individuals who were interested in creating their own Twitter account.
Below are 10 of the tips we laid out for the staff that were leading the Twitter integration:
- Establish your Hashtagearly and be certain that all staff is informed. Hashtags should be short and obvious so that participants can easily remember it.
- Inform participants of Hashtagin confirmation emails, phone calls, or other contact before the convening to encourage their participation. During the convening, display the hashtag for the participants to see.
- Establish guidelines to ensure that staff is empowered to Tweet. If there is a common message the group should convey or if there is anything that should not be discussed, outline the guidelines before the convening.
- Determine a lead who will be in charge of sending official tweets regarding the convening. This person should be responsible for ensuring that necessary information is tweeted and that important questions or comments receive a response.
- Tweet in advance and during the convening so that the conversation can begin early and keep moving. This will inform participants of what they can expect, create excitement around the content, and uncover what participants are interested in. People will be encouraged to tweet when they know others are participating.
- Engage in the conversation by replying to Tweets, retweeting others, and posing questions.
- Follow others that are using the Hashtag, especially those that are joining the conversation early. This will encourage them to continue participating.
- Share your reasons for being on Twitter with those who are unsure of why they would want to participate.
- Continue the conversation beyond the conference. Just because the conference ends doesn’t mean that you no longer have anything to share regarding the topic. Use the Hashtag to distribute information after the convening. Continue relationships built during the convening.
- HAVE FUN!
Oh, and one more thing, always remember to prepare the necessary resources and technology before the event! There will almost always be technical issues but, as with anything else, you'll want to be prepared and test everything to avoid as many issues as you can.
What are your top tips for incorporating Twitter into an event? What other successful ways have you used social media during a convening?