The Bay Area Video Coalition, or BAVC ("bay-vac"), was launched in 1976 as a way to make emerging video technology accessible to independent film makers. Today, with that mission still at its core, BAVC has evolved into a community media arts resource center.
BAVC seeks to place youth at the center of the changing media landscape -- to recognize them not merely as consumers of media, but to engage them as producers and innovators.
Challenge
The organization identified the absence of a collective and intentional site for the Hip Hop community to co-exist and learn from another. BAVC sought to aggregate current and future curriculum, best practices, resources, tools and applications.
Project
ZeroDivide awarded BAVC with a $50,000 grant to create Onthe1.org. This sophisticated, online resource will provide technological, production and promotional resources to young Hip hop artists.
Unlike other websites, Onthe1.org will act as a free community portal that links all aspects of Hip Hop digital culture. The site will utilize Web 2.0 technologies to provide a creative space where Hip Hop producers, performers and enthusiasts can communicate and network.
Results
The site is scheduled to launch in spring 2007.
Onthe1.org will focus on arts education, literacy, youth development and the transformative nature of music production and performance. Innovative youth will utilize the space to combine technology, Hip Hop, learning and product.
