Webinar on Landing Local Customers: Small Business Marketing on a Shoe String

For small, community-based service businesses it is often hard to know what business development approaches are best.

Which activities and programs produce the best bang for your buck - word of mouth, direct advertising, e-mail and online marketing, participation in community events, or street-based “guerilla marketing?”

This webinar will focus on best practices in the industry and offer practical advice on choosing the right and most cost effective strategy for your venture.

Joining the conversation are three experts with extensive experience in business development. They will discuss the latest and most cost effective strategies for winning over small business and nonprofit customers.

To Register  

Presenters:

Bev Wilmore Development Account Manager, CBS Local Media

Beverly Wilmore has over 20 years of media, sales, and leadership management experience in the cable, TV, and radio industries. Previously she worked as a Senior Manager at Comcast Business Service in California, where she provided TV, Internet, and voice products to nonprofit organizations. Beverly is an author and leadership development coach, and the former President of Women In Cable Telecommunications – a nonprofit dedicated to developing women leaders in the cable industry.

Debbie Lamb Principal, Lamb Consulting

Debbie Lamb is an award-winning marketing professional with 20 years of TV, radio, and online marketing experience. Debbie has expertise in small business marketing, B2B marketing, promotions, public relations, and interactive advertising. As Director of Marketing and Ad Sales for Comcast’s Northwest region, Debbie helped launch the Comcast Spotlight brand in 2003 – which offers local advertising to small businesses.

  Ed Gallagher Managing Director, Gallagher Direct 

Ed Gallagher has over 12 years direct marketing experience including online and database marketing. Ed worked as Manager of Loyalty Marketing  at Working Assets, a socially responsible telecommunications firm based in San Francisco. He has worked in a marketing capacity with companies like SphereMedia,  Providian Financial, McCann- Erikson, and JH Partners.  Ed was a founding member of the Board of Directors at the Stride Center, a community-based IT training program.