The Evolving Content Economy

Jocelyn Yin

As the media landscape continues to change, it's becoming harder to keep track of what's going on in this "new economy" (hence, RSS readers). Thanks to the Wall Street Journal, I found out about PaidContent.org, a useful site that tags itself as the source for "The Economics of Content". Their "About Us" page is indicative of how much the media and entertainment landscape has changed in this new digital age.

Areas of coverage include: online publishing, portals, content commerce technologies, digital music, digital movies, mobile content, digital sports, digital gaming, broadband content/IP-TV, RSS and XML Syndication, nanopublishing, B2B information industry where it is merging with B2C, venture investment, and mergers and acquisitions in the sector, and other related and emerging areas in digital media.

As the nonprofit digital media universe continues to grow, the line between for-profit and nonprofit content becomes blurrier. Will we ever see million-dollar deals involving community-generated content? Does a separate nonprofit content economy really exist or is it part of the vast content economy?  I think there are folks out in the community who are already trying to answer both of these questions.