The Blink Tank We invited the team from "The Blink Tank":http://theblinktank.com, a social venture founded to jumpstart business models for organizations in the social sector, to meet with a few of our grantees today. Of particular interest is "Mission Ad Works":http://missionadworks.com/ which is their socially responsible web advertising services business. Structured much like other businesses such as "Federated Media":http://federatedmedia.net/, Mission Ad Works has a socially responsible filter on both the advertiser as well as the media partner. Our interest is that a number of our community partners, such as "Youth Outlook":http://www.youthoutlook.org and "Youth Radio":http://www.youthradio.org, have community-created content that might fit with such a media-advertising model. One of the advantages is that Media Ad Works aggregates web traffic from different nonprofits to achieve better returns through pooled scale. This is a great idea and can help balance the diversity of nonprofits while still presenting a bundle to advertisers for purchase. Mission AdWorks :: The Social Advertising Marketplace It's great to see companies such The Blink Tank bringing this type of marketplace to the social sector. (Looks like Laura Efurd "blogged about it too":http://www.zerodivide.org/blog/laura_efurd/creating_socially_responsible.... We were both at the same meeting.)

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