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The United Farm Workers Foundation in the Age of Technology

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The United Farm Workers Foundation in the Age of Technology

Marketing Team

In partnership with the California Wellness Foundation, ZeroDivide has had the opportunity to provide technology capacity consulting services, resources, and trainings to numerous organizations throughout California that are working tirelessly to improve the health of their communities. On Monday, February 29th, 2016, Mike Rubio, Director of Programs, and Elizabeth Ramos, Communications and Marketing Associate, travelled to Bakersfield, California to provide on-site social media and email management training to United Farm Workers Foundation staff members from their Bakersfield, Fresno, Los Angeles, Phoenix, and Salinas offices.

By: Elizabeth Ramos


The United Farm Workers Movement began in California during the 1960’s and allowed for farmworkers to come together and advocate to improve their working conditions and wages. The movement further pushed the social justice agenda for labor worker’s safety, human, and civil rights. Today, the United Farm Workers Foundation exists in partnership with the United Farm Workers Union. The overarching goals of the United Farm Workers Foundation are to foster communities that engage immigrants as active and informed participants, reform the immigration system to access legal status for immigrants, and a clear path to citizenship, and lead a national network of farm worker serving organizations to influence policy and expand services at the federal and local level.

Here at ZeroDivide, we understand that utilizing essential emailing tools and tactics can help foundations streamline their communicative and collaborative practices. With that in mind, the ZeroDivide How to Tame Your Email: An Approach for Busy People presentation is designed to allow participants to walk away with a strategy to clean out and manage their inboxes. Key elements of this presentation target email management, email consolidation, and provides an overview of the available tools and extensions for email communications strategy. This presentation will better prepare the United Farm Workers Foundation to communicate across their five offices in California and Arizona efficiently.   

Although the fact remains that tools like Twitter and Facebook have brought new opportunities for building relationships and engagement, those opportunities may feel less important than engaging with a constituent face to face. That is why the ZeroDivide Social Media for Social Justice presentation is designed with organizational leadership in mind and focuses on some key strategic approaches to content development and management on social media channels that can advance organizational missions and drive social impact. Specifically, the presentation covers the importance of a content calendar, social media policies, analytical tools, and the utilization of media.

Before facilitating the on-site Social Media for Social Justice presentation in Bakersfield, ZeroDivide was greatly impressed with the current presence that the United Farm Workers Foundation holds on social media. This is largely due to an increase in access to cell-phones with camera capabilities in the fields. For example, the United Farm Workers Foundation on-the-ground campaigns that received a large engagement rate on social media involved the posting of campesino pictures and videos.

ZeroDivide believes that by having access to greater email strategies, social media content development and analytical resources, the United Farm Workers Foundation will be better able to build upon their leadership, operational, adaptive, programmatic and community capacities. Additionally, building technology capacity can have an impact on the United Farm Workers Foundation network of followers, as leaders are able to gain a better understanding of the tools necessary to be successful in the digital age through social media. Such solutions support that technology adoption and adaption will transform the way community-based organizations do their work, interact with the communities they serve, and achieve better outcomes.

You can learn more about The United Farm Workers Foundation by following them on Twitter at www.twitter.com/UFWF, liking them on Facebook at https://www.facebook.com/UFW.Foundation, or by visiting their website at www.ufwfoundation.org.