by Caitlin Kerton
This month, three ZeroDivide staff members participated in the Lifestyle, Health and Wellness Startup Weekend at the Impact Hub in San Francisco. ZeroDivide’s Vanessa Mason, Rick Johnson and Frieda McAlear contributed their knowledge and experience in the eHealth sector to the development of a health insurance shopping app.
Following a pitch selection round on Friday, August 1, teams were formed, and ZeroDivide team members began developing an app to submit to the Robert Wood Johnson Foundation Plan Choice Challenge. Their purpose: to produce an app that would yield a better, easier and less confusing health insurance shopping experience.
The judges came from a number of startup companies and incubators, like Y Combinator, Schaffer&Combs and health and wellness companies. They offered business and product development feedback and advice to the six app development teams presenting their final pitches. The weekend-long “hackathon” event lasted 54 hours in total, and the ZeroDivide team of 12 won second place!
Congrats to the team for their 2nd place win at the Lifestyle, Health and Wellness Startup Weekend!